October 26, 2007

Costco Thinks Mad Hat

Director: Jonathan Hayes // Director of Photography: Misha Mazor // Editors: Tricia Carey, Jonathan Hayes // VFX: Sean Brown, Andrew McBride

Mad Hat Creative was selected by Costco Wholesale for its first ever online and in-warehouse video campaign!

Mad Hat collaborated closely on the creative with Costco, its marketing firm and UI/UX provider to launch the “Think Costco” campaign, encouraging Costco members to literally think Costco first when considering an individual or business service purchase such as life insurance, identity protection or credit card processing.

Mad Hat produced and provided post for eight spots, with several more currently in production. Our team saved the client time and money by dovetailing the shoots, equipment and talent for a distinct look and feel that also looked good for the bottom line.

Find out how we took this project from concept to completion and . . . 


Origins of a Dirty Word

Director: Tim Wilkime // Editors: Tricia Carey // VFX: Sean Brown, Andrew McBride, Misha Mazor

Ever wonder when it began and where it came from — that wonderfully explicit of phrases?

Donning a thick set of earplugs and an F-Bomb-proof suit, Mad Hat dove deep to find out just that. Produced and edited by Mad Hat Creative, a set of promos gave a sneak peek at the blockbuster film The Hitman's Bodyguard, starring Ryan Reynolds and Samuel L. Jackson, and proposed some theories of the phrase's disputed origins. The spots were directed by Mad Hat's very own Tim Wilkime, shot in LA with professional comedic talent and edited in our Atlanta office.


Whiskey Makes a Difference

Director & Editor: Sean Brown // Director of Photography: Misha Mazor // VFX: Sean Brown, Andrew McBride

Chivas Regal and Mad Hat Creative said cheers to social entrepreneurs with a series of videos for Chivas Venture, the company’s philanthropic arm.

The spots highlight Chivas Venture’s contest that awards $1 million in prizes to help top social entrepreneurs pursue their life-changing business ideas. Chivas wanted an edgy, comedic concept and Mad Hat delivered, creating a series of spots featuring comedian and actor Scott Blair appearing as several different characters. Mad Hat created the videos from concept to wrap, including shooting, set construction, special effects and post. While Mad Hat works with Chivas on their next project, the spots are currently airing internationally and online.



We're On Fire!
Flame Artist Mike Joins the Team

Mad Hat Creative welcomes renowned Flame artist and editor Mike Wardner to its team as Senior Editor. A Swiss Army knife in the edit suite with expertise in color and finishing, Mike draws from his more than 20 years of experience in production and post for filmmakers and large agencies to exceed client expectations.

His passion for storytelling is evident on every project, including spots for AT&T, Home Depot, Ford, Coke and Toyota. Mike hopes to see you in an edit session soon, where he will greet you with his chill demeanor and wine if necessary to take the edge off a tight deadline.

Looking for big production value at a price to make you and clients smile?
Mad Hat Creative delivers.
Mad Had specializes in turnkey production and post, delivering broadcast quality video from concept to completion or any point in between — all under one roof.

Our team members wear many hats and can meet your needs at any point in your production. We are your creative collaborators every step of the way — we can drive if needed or let you take the wheel. 
We’d love to help you on your next project: