October 26, 2007
Costco Thinks Mad Hat
Mad Hat Creative was selected by Costco Wholesale for its first ever online and in-warehouse video campaign!
Mad Hat collaborated closely on the creative with Costco, its marketing firm and UI/UX provider to launch the “Think Costco” campaign, encouraging Costco members to literally think Costco first when considering an individual or business service purchase such as life insurance, identity protection or credit card processing.
Mad Hat produced and provided post for eight spots, with several more currently in production. Our team saved the client time and money by dovetailing the shoots, equipment and talent for a distinct look and feel that also looked good for the bottom line.
Origins of a Dirty Word
Ever wonder when it began and where it came from — that wonderfully explicit of phrases?
Donning a thick set of earplugs and an F-Bomb-proof suit, Mad Hat dove deep to find out just that. Produced and edited by Mad Hat Creative, a set of promos gave a sneak peek at the blockbuster film The Hitman's Bodyguard, starring Ryan Reynolds and Samuel L. Jackson, and proposed some theories of the phrase's disputed origins. The spots were directed by Mad Hat's very own Tim Wilkime, shot in LA with professional comedic talent and edited in our Atlanta office.
Whiskey Makes a Difference
Chivas Regal and Mad Hat Creative said cheers to social entrepreneurs with a series of videos for Chivas Venture, the company’s philanthropic arm.
The spots highlight Chivas Venture’s contest that awards $1 million in prizes to help top social entrepreneurs pursue their life-changing business ideas. Chivas wanted an edgy, comedic concept and Mad Hat delivered, creating a series of spots featuring comedian and actor Scott Blair appearing as several different characters. Mad Hat created the videos from concept to wrap, including shooting, set construction, special effects and post. While Mad Hat works with Chivas on their next project, the spots are currently airing internationally and online.
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